The “Death Of Internet marketing” report was created and distributed by Mike Filsaime a couple of years back. This article was actually written a couple of days after it was released, but has been residing on my site until I pulled it off. Anyway, DOIM was one of those reports that actually got many people talking. Yet, because of the way it was marketed, I think it got a few people thinking about it, but probably not enough. Even this year, people aren’t doing what they need for their business, and I honestly don’t care if it is online or offline.
Well, Mike says “Internet Marketing Died”. So here’s Stuart Tan’s autopsy:
So… let’s just say that I’m going to do a post-mortem after this report is out into the market. Yep – we’re all into forensics now, with so many interesting metaphors such as the “death of internet marketing”.
Most people would have by now read Mike Filsaime’s “Death of Internet Marketing”, Rich Schefren’s “Internet Business Manifesto” etc, etc. In my opinion, the biggest issues have not been dealt with. Mike undoubtedly gives a fantastic exposition of what was and what is to be.
Why am I writing this? Because after looking at all the emails coming in about Mike’s report, I came to the conclusion that:
- most internet marketers didn’t ‘get’ it. They said “it’s a good report”. That’s not what it’s about.
- The reviews about Mike’s report were far too simplistic about implications about what he really had to say